Brand Manager/Senior Brand Manager
Are you ready to shape the future of our brand and drive impactful marketing strategies? Join our dynamic team as a Brand Manager or Senior Brand Manager and be at the forefront of innovation and customer-centricity.
Basic Purpose of the Job
As a Brand Manager, you will craft effective brand strategies and tactics to achieve sales targets within a defined budget and timeline. You'll uncover insights and champion a customer/patient-centric approach, ensuring our brand meets and exceeds expectations.
Key Accountabilities
Develop and Implement Marketing Plans: Lead the creation and execution of tactical marketing plans, product-related materials, and communications, aligned with global strategies. Ensure ROI analysis for all activities.
Market Understanding: Gain deep insights into the market and competition.
Customer Journey Design: Create compelling customer journeys.
Campaign Development: Develop campaigns and assets to influence customer behaviour.
Campaign Execution: Plan and execute impactful campaigns.
Impact Measurement: Measure campaign effectiveness and derive meaningful insights.
Opportunity Activation: Activate opportunities based on insights.
Budget Management: Plan and control the promotional budget.
Sales Monitoring: Monitor and interpret brand sales vs. budget using internal and external data sources, leading corrective actions.
Compliance: Ensure all activities comply with legal requirements, ethical and compliance standards, and company policies.
Senior Brand Manager Responsibilities
In addition to the above, as a Senior Brand Manager, you will:
Strengthen Brand Equity: Develop and enhance brand equity.
Lead Projects: Drive projects to optimize the marketing team's impact both internally and externally.
Production Forecasts: Provide rolling production forecasts and ensure product supply by liaising with the Supply Chain team.
Strategic Interaction: Proactively interact at a strategic level with local and international functions to understand UK business needs and environment, and to shape our approach accordingly.
Requirements
Marketing Experience: Significant experience in marketing.
Therapy Area Knowledge: Relevant therapy area knowledge and experience (essential).
Veeva PromoMats Expertise: Extensive experience with Veeva PromoMats, and other relevant platforms, i.e Canvas
Agency Collaboration: Proven ability to work with agencies.
Business Acumen: Strong business acumen.
Creative Thinking: Innovative and creative mindset.
Agility: Ability to multitask and adapt quickly.
Intrapreneurship: Can-do attitude and intrapreneurial spirit.
Data Analysis: Proficiency in data analysis and analytics.
Customer-Centric Management: Focus on customer-centric management.
Budget Management: Experience in managing budgets.
Educational Background
Degree Level: Educated to degree level with relevant customer-facing or agency background and marketing experience desirable.
Senior Brand Manager: Ideally with CIM, degree, or post-grad qualifications in marketing.
Therapy Area Experience: Relevant experience in CRM/Diabetes/CKD is essential.
Project Management: Proven experience in project management for Senior Brand Manager roles.
Join us and make a difference in the world of brand management. Apply now to be part of our innovative and customer-focused team!