Creative Director - Electric Vehicles (EV)
Location: UK
Experience: 10+ years
About the Role:
We are seeking a highly creative and experienced Creative Director with a passion for the Electric Vehicle (EV) industry to lead our design and creative vision. As a key member of our leadership team, you will be responsible for developing and executing compelling brand experiences that resonate with our target audience and drive business growth. You will lead a team of talented designers, copywriters, and other creative professionals, fostering a culture of innovation and excellence.
Responsibilities:
Develop and lead the creative vision for the brand, ensuring consistency and alignment across all touchpoints.
Oversee the development of compelling brand experiences, including campaigns, marketing materials, digital content, and other creative assets.
Lead and mentor a team of creative professionals, providing guidance, feedback, and inspiration.
Collaborate with cross-functional teams (marketing, product, engineering, sales) to ensure creative strategies align with business objectives.
Conduct market research and competitive analysis to identify trends and develop innovative creative concepts.
Develop and maintain brand guidelines and style guides.
Track and measure the effectiveness of creative campaigns and make data-driven adjustments.
Stay abreast of the latest trends in design, technology, and the EV industry.
Foster a creative and collaborative work environment that inspires innovation and excellence.
Required Skills:
10+ years of experience as a Creative Director in an agency or in-house setting, with a strong portfolio of successful work.
Proven experience in developing and executing successful marketing campaigns across multiple channels.
Strong leadership and mentorship skills with the ability to lead and motivate a high-performing creative team.
Excellent communication, presentation, and interpersonal skills.
Strong understanding of design principles, branding, and user experience.
Proficiency in design tools such as Adobe Creative Suite (Figma, Photoshop, Illustrator, InDesign).
Experience working in Agile development environments.
Strong understanding of the EV market and its key players.
Desired Skills:
Experience in the Electric Vehicle (EV) industry or the Premium Automotive sector.
Experience with Mobile, Web, digital marketing, social media marketing, and content marketing.
Experience with emerging technologies such as VR/AR, AI, and interactive experiences.
Experience with data analysis and campaign performance measurement.
Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field.