Digital Marketing Manager
ELP Consult
Full-time
On-site
London, London, United Kingdom
Digital & E-Commerce
⢠Develop and execute digital marketing plans in alignment with overall brand
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and product strategy.
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⢠Manage digital advertising & lead generation campaigns (including paid
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search, display, social media, affiliates, automotive publishers and retargeting
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ads).
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⢠Lead SEO\/SEM strategy and execution to drive organic traffic and improve
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website performance.
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⢠Oversee website content, performance, UX, and analytics (working with web
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developers and creative teams).
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⢠Collaborate with PR, Retailer and Creative teams to deliver engaging and
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brand\-consistent campaigns.
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⢠Implement and manage CRM and email marketing initiatives to support lead
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nurturing and conversion.
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⢠Analyse & report on digital campaign performance using tools like Google
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Analytics, Meta Ads Manager, and GA4.
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⢠Manage marketing budgets and ensure strong ROI across all platforms.
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⢠Monitor competitors and industry trends to identify opportunities for
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innovation.
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⢠Ensure compliance with advertising standards and data protection regulations
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(e.g., GDPR).
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Requirements<\/h3>
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Requirements<\/h3>
⢠Bachelorâs degree in Marketing, Communications, Digital Media, or a related
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field.
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⢠5+ years of digital marketing experience, preferably in the automotive,
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consumer goods, or tech industry.
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⢠Strong understanding of digital marketing channels & lead generation
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methods (SEO, PPC, Social, Programmatic, Email).
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⢠Experience managing website CMS platforms (e.g., WordPress, Drupal) and
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analytics tools (e.g., GA4).
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⢠Solid knowledge of social media platforms (Meta, TikTok, LinkedIn, YouTube)
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and ad manager platforms.
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⢠Proficiency in marketing automation and CRM platforms (e.g., Salesforce,
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HubSpot, Mailchimp).
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⢠Analytical mindset with a focus on performance metrics and ROI.
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⢠Excellent project management and communication skills.
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⢠Automotive industry experience and\/or bilingual (Mandarin\/English) is a plus.
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field.
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⢠5+ years of digital marketing experience, preferably in the automotive,
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consumer goods, or tech industry.
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⢠Strong understanding of digital marketing channels & lead generation
<\/div>
<\/div>
methods (SEO, PPC, Social, Programmatic, Email).
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⢠Experience managing website CMS platforms (e.g., WordPress, Drupal) and
<\/div>
<\/div>
analytics tools (e.g., GA4).
<\/div>
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⢠Solid knowledge of social media platforms (Meta, TikTok, LinkedIn, YouTube)
<\/div>
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and ad manager platforms.
<\/div>
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⢠Proficiency in marketing automation and CRM platforms (e.g., Salesforce,
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<\/div>
HubSpot, Mailchimp).
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⢠Analytical mindset with a focus on performance metrics and ROI.
<\/div>
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⢠Excellent project management and communication skills.
<\/div>
<\/div>
⢠Automotive industry experience and\/or bilingual (Mandarin\/English) is a plus.
<\/div><\/span>
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