Global Assistant Brand Manager AXE Innovation

Job Title: Global Assistant Brand Manager AXE Innovation

Location: 100VE

 
JOB PURPOSE 

Are you ready to work on one of the most exciting brands in our business?

Launched in 1983, Axe has developed into one of the most iconic brands globally, quickly becoming the biggest Male PC brand in the world and a true cultural phenomenon. It is a powerhouse brand with leadership position in all its major markets. It is also at the forefront on innovation and is truly embedded in culture. But that’s not it. We want to bring our innovation and engagement programs to the next level, creating products and communication that create FOMO amongst young guys. Our objective is objective to drive unprecedented penetration and market share gains and reach our ambitious target of €1.5 billion TO by 2027. Our recent launch of our new Fine Fragrance Collection range has been one of the most successful initiatives in PC and will be the bedrock as well as the benchmark of the work we do in the coming years.

In this context, the vision of our BG team is to be the most-SASSY brand in PC, delivering product innovations and advertising that are cool, bold, talkable and crafted for young guys.

We’re seeking a Global Assistant Brand Manager to help shape the future of our deodorants business.

Think you’ve got what it takes? Read on!

RESPONSIBILITIES 

• Reporting to the Senior Global Brand Manager, the core focus of this role is all things Axe Deos:
  • Innovation – Assist in crafting and implementing Horizon 2 & 3 innovations for the Deos portfolio. Responsibilities include development of FOMO driving packaging and design for young guys, creating a robust product innovation roadmap. You will be taking ownership and will be expected to be hands on with day-today running of your projects - viz. leading project networks, finances, innovation process management, among others.   
  • Engagement – You’ll collaborate with top agencies and talent to create standout, culturally relevant content. You are expected to stay tuned to cultural trends and use your creativity and execution skills to deliver successful campaigns in key our key markets.
• As part of your projects, you will work cross-functional teams, including R&D, SC, CMI, Finance, Legal, Deploy. You will also often work with external partners too, such as research agencies, design & communication agencies as well as the best fragrance experts globally.
• The scope of this role will be global. This means that you will be partnering with the Axe local teams in our top BUs and across key markets (MX, UK, DE, FR) to design your innovations & comms. You can gain a deep understanding of different consumer needs, trends and unique market dynamics across the world.
• This role will be based in London (100VE) and you will be working with a team of highly motivated, engaged team members

ALL ABOUT YOU 

• Previous experience in Brand Marketing is key.
• Previous experience in a Global Brand Teams as well as previous experience and/or good understanding of Deodorants, other PC categories or Male brands is advantageous.
• Demonstrable skills and/or inclination in the following areas:
  • Consumer understanding – understanding young guys better than anybody else, being connected to them and immersed in their culture.
  • Data-driven approach – being excellent at using data to make informed decisions and recommendations.
  • Entrepreneurial mindset and out-of-the-box thinking – not taking things for granted and challenging the status quo when it gets in the way, applying critical thinking and creativity to problem solving.
  • Team working – driving psychological safety and creating a team environment where everybody can express their idea and different views are respected.
  • Crafting skills – having an eye for what’s cool and paying a lot of attention to details and pride in creating superior propositions and products.
  • Influencing skills – being comfortable working with senior stakeholders and able to influence them.
  • Clear Communication – leading and galvanizing external partners, cross functional teams and local brand teams.
  • Passion for growth and high performance – putting great care and rigor into what we do, being accountable for and taking pride of our work.
  • Fun – celebrating wins and having fun together!

NOTES

Location  

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London.  This site will house some employees who currently work in 100 Victoria Embankment in Blackfriars together with colleagues who are currently located in Lever House in Kingston. We are excited to be creating our own Unilever sustainable, agile work environment. The campus is due to be completed in 2026.

What We Offer 

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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How is Unilever tackling this? 

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