International Brand Manager

Company Description

We’re the nation’s favourite heating brand, here to warm up people’s homes, lives, and futures.

From boilers, hybrids and heat pumps to solar thermal and smart controls, we’re giving our customers plenty of choice. With cutting-edge tech and research, we’re right in the thick of the drive for a better future of home heating.

It’s not all tools and tech. People are the real heart of our company. We connect with our customers to deliver genuinely helpful support, and we care about our employees and give them enriching careers. We work hard, we work together, and we work with a cause – delivering brilliant customer support and exceptional engineering.

As an organisation of more than 1,600 employees, we also take our role in the communities we serve seriously. From giving away free heating systems for community spaces, to our charity, education, and volunteer work – we’re no strangers to rolling our sleeves up, getting stuck in, and helping out.

If that sounds like something you’d like to be a part of, we’d love to meet you.

Come and work #LikeABosch at Worcester Bosch.

Job Description

We are excited to offer you the opportunity to join our global brand management team for Bosch Home Comfort  as an International Brand Manager.

In this role, you will be responsible for:

• Developing, implementing and monitoring marketing measures to ensure effectiveness.
• Collaborating with our international lead agency on the conceptual and operational aspects of brand communication standardisation and internationalisation.
• Creating engaging content for selected new product launches and campaigns in partnership with the lead agency, local markets and business units.  Focusing on digital assets within an omnichannel approach.
• Generating content for new product launches also for e-commerce and e-shops.
• Supporting local markets in media planning (omnichannel) with a focus on digital channels.
• Monitoring and managing the efficiency of all activities based on key performance indicators (KPIs)

Interested? Upload your CV today!

Qualifications

Our ideal candidate must have:

• Bachelor’s degree in business administration, economics, or a related field.
• Experience in marketing or brand management.
• Proven experience in creating brand communication, including campaigns, product launches and social media strategies.

Our ideal candidate should have:

• Strong background in content management and relevant AI tools.
• Focus on digital assets and e-commerce platforms.
• Experience in agency management, media planning and the use of digital media.
• Analytical and process-oriented mindset with a strong focus on results.
• Excellent communication skills, persuasive abilities and resilience under pressure.
• Proficient in English, both written and spoken.
• German speaker (desirable)
• Willingness to travel as needed.

Additional Information

Deadline for Applications: 30 April 2025

Please note, we reserve the right to close this vacancy at any time so we encourage candidates to submit their applications as soon as possible.

Working Hours: 37 hours per week – standard working pattern of 08:30 – 17:00 Monday to Thursday and 08:30 – 16:30 Friday with a 1-hour unpaid lunchbreak.

Working with us comes with the following benefits:

• Hybrid working options available
• 25 days annual leave per year plus bank holidays– additional service days accrued after 5 years
• Eligibility for our Company Performance Bonus (up to £2,000 gross per annum)
• Enhanced pension contributions
• Access to the Perkbox and My Benefits platforms giving access to discounts, group income pro-tection and death in service benefits
• Employee Assistance Programme and Virtual GP
• Discounts on products from across the Bosch Group
• Subsidised onsite café and canteen
• Health & wellbeing support including: over 200 trained mental health first aid champions
• Access to Bosch Social Club membership offering you and up to 5 friends and family discounts on excursions and events
• Volunteering days
• Policy to support growing families
• Access to self-service training platform containing over 200 Bosch approved programmes
• Networking opportunities across Bosch UK including a mentoring programme
• And more!