Purpose of Role
Campaign and content support
• Assist in the planning and execution of multi-channel marketing
campaigns, ensuring timely delivery
• Support the timely creation of compelling SEO’d content and
assets for campaigns, email marketing, social media, print materials, website
updates and optimisation
• Write engaging copy for blogs, newsletters reflecting the
brand’s tone of voice and luxury positioning
Prepare customer communications in CRM and CMS systems
• Liaise with photographers, videographers and designers to
coordinate production of high-quality brand and visual content, including boat
or production shoots for promotional and marketing materials
Capture in-house content, including yacht launches and yard
movements, ensuring high-quality visuals for all key events and milestones
• Support Sales team with intelligent marketing assets to continually
drive prospects up the sales funnel
Digital Marketing
• Support website updates, including uploading new content,
optimising product pages and assisting with SEO initiatives
• Support with social media content creation of Oyster services
(Charter, Brokerage and Service) promotion and consistent campaign activations
• Track and analyse performance of digital campaigns, providing
insights and suggestions for improvement
Event activations
• Support with pre, during and post event marketing for
international boat shows, private views, owner events and lifestyle brand
collaborations
• Assist with the preparation and delivery of branded of event
materials and assets for international boat shows, private viewings and owner
events
• Coordinate event logistics, including supplier bookings, travel
arrangements, and on-site support
• Ensure all events reflect the brand’s luxury identity and exceed
client expectations
CRM and email marketing
• Support CRM email marketing campaigns by creating lists,
preparing e-shots and distributing newsletters, invitations and promotional
updates to nurture relationships with existing owners and potential yacht
prospects
• Maintain the customer database, ensuring data is accurate and up
to date
• Track the performance of email campaigns and suggest optimisations
to improve engagement
Administrative support
• Manage marketing calendars, creation of purchase orders and
campaign timelines, ensuring all projects stay on track
• Assist with competitor analysis, market research, and reporting
to support strategic decision-making
• Coordinate with suppliers, agencies, partners and internal teams
to facilitate smooth project execution
• Keep the marketing team organised, including managing invoices,
maintaining PR and supplier database
Knowledge
Skills
Strong written and verbal communication skills, with the ability
to create engaging content
Proficiency in social media, CRM platforms and basic knowledge of
digital marketing tools (e.g., Google Analytics, Sprout, Hubspot)
Familiarity with graphic design tools like Canva or Adobe Creative
Suite is an advantage
Organised, detail-oriented and capable of managing multiple
projects simultaneously
Experience
1-2 years of experience in a marketing role, ideally in the
luxury, lifestyle or marine industry
Qualifications
A degree or equivalent qualification in marketing, communications
or a related field
Creative and proactive, with a willingness to contribute ideas and
take initiative
A team player with excellent interpersonal skills
Adaptable and eager to learn, with a positive can-do attitude
Strong attention to detail, ensuring all outputs meet the brand’s
luxury standards
Genuine enthusiasm for yachting, sailing and luxury lifestyle
industries
A passion for marketing and an interest in the luxury or marine
lifestyle