Marketing Executive

Partner Marketing Executive – Managed Services
Based: London or Hemel Hempstead base, with hybrid working
Type: Full-time
Eligibility: You must be eligible to work in the UK

We’re looking for a proactive and forward-thinking Marketing Executive to join our growing marketing team. You can be based at our Hemel Hempstead or Central London office, and will need to spend a couple of days in Hemel Hempstead each week.

In this role, you’ll be at the heart of our Managed Services marketing - building and executing impactful marketing initiatives to Education, Public Sector, Commercial and Not for Profits sectors to drive go-to-market success.

You’ll collaborate closely with our Sales, Go To Market, Business Development and central Digital Marketing Team to develop multi-touch marketing programmes to generate leads and support revenue growth.

You will also build strong relationships with global tech giants - such as Microsoft, Adobe, Apple and Sophos to develop joint campaigns, hold joint events and position us as experts and thought leaders in the Managed Services space.

If you want the opportunity to grow and develop your own skills and be involved in the whole marketing lifecycle – from execution through to analysing the results within a vibrant, innovative and fun Marketing team, then this is the role for you.

What you'll be doing:

• Executing the marketing strategy for our Managed Services division, translating business goals into powerful marketing plans.
• Collaborate cross-functionally with Sales, Go-To-Market and Business Development teams to ensure marketing efforts are fully aligned and focused on driving revenue.
• Develop and execute integrated campaigns across on and offline channels, using marketing tactics such as content creation, social, landing pages, webinars and events to generate leads and support the sales pipeline.
• Increase digital footprint - drive performance for Managed Services website and vendor landing pages - optimising SEO and run Paid and Google Ads campaigns.
• Align with wider teams and customers to manage the development and promotion of digital and video case studies.
• Responsible for briefing the centralised Digital Marketing team on the timely delivery of campaign assets and event materials.
• Manage budgets, agency relationships and leverage partner portals to deliver high-impact campaigns on time and on target.
• Leverage and manage MDF (Market Development Funds) with our technology partners.  
• Track, measure, and report on campaign performance—using insights to continuously optimise results.
• Collaborate closely with our centralised digital marketing function.

What we're looking for:

• Proven experience in a Partner Marketing environment, ideally within the tech or IT sector.
• Demonstrable experience in executing successful multi-touch campaigns that generate leads and ROI.
• Knowledge of the online and offline marketing mix,
• Strong project management and organisational skills and confidence in handling multiple partner campaigns simultaneously.
• Experience with MDF planning, tracking and ROI analysis.
• Excellent communication skills with the ability to influence and collaborate across teams and partners.
• A results-focused mindset with a solid understanding of marketing metrics and KPIs.
• Ability to work in a fast-paced and ever-changing marketing environment
• Knowledge of using marketing automation and CRM platforms.

Why Academia?

Smartdesc (part of the Academia Group) is a leading Managed Service Provider in the nonprofit space, with a very complimentary services portfolio and very strong brand reputation for high quality managed services, that we are now able to offer to our customer base and beyond.

Academia is an innovative and rapidly expanding technology company on a mission to transform IT services to education, business, public sector and nonprofit sectors. We are not just a supplier; we are a trusted partner for thousands of clients. Building a strong reputation over 20 years as a top-tier provider of IT solutions and services, the company has sustained double-digit growth, with over 300 staff and revenues exceeding £150 million in FY24. We have picked up prestigious industry awards along the way, including the highly prized CRN reseller of the year award.

Our ethos is simple, if we can provide great technology and make it work, we will empower our customers to optimise their investment in technology. Your IT success is our business.

Our culture is built on teamwork, innovation, integrity, ambition, and a commitment to delivering excellent customer service. With ambitious growth plans and a supportive, collaborative environment, Academia is a fantastic place for professionals eager to make an impact. Join us and become part of one of the UK’s most exciting tech success stories.

For more information on opportunities with Academia, visit our website.