Marketing Manager

Location: London or Montreal 

Status: Full time 

Team:  Communications 

Job purpose: 

As Marketing Manager, you will be responsible for supporting the Funding team including both earned and contributed revenue programmes. You will be required to strategically promote the IFRS Foundation's diverse range of products across Accounting and Sustainability, including licensing, IFRS Digital, the IFRS Sustainability Alliance, and the FSA Credential and other new initiatives. You will lead the planning, development and execution of comprehensive marketing campaigns that drive the Foundation's earned revenue goals and support its fundraising initiatives. You will also be responsible for measuring reaching, results and impact of marketing campaigns to continuously refine and enhance your strategies. You will be required to collaborate closely with internal stakeholders, engaging effectively to anticipate and fulfil their marketing needs. 

Principal accountabilities 

• Plan and manage global marketing campaigns across various channels, including email, social media, web, ads and events. 

• Maintain and optimise HubSpot and other technology platforms required to run the foundation’s channel marketing campaigns. 

• Review and optimise lead nurture email workflows, updating content as needed. 

• Developing, executing and optimizing paid social media advertising campaigns across platforms.  

• Track and report on marketing performance across channels including website, email (HubSpot), social media and Google Ads. 

• Collaborate with internal teams to create compelling content, including web copy, emails, social posts, PowerPoint slides and videos (basic editing skills preferred but not required) for both earned and contributed revenue streams. 

• Work with internal clients on the paid revenue and earned revenue teams to understand their marketing needs and provide campaigns and materials that achieve the desired results. 

• Work with IASB and ISSB communications directors to ensure consistency of messaging and integration of marketing activities with board communications. 

• Translate complex technical content into clear, compelling marketing language that resonates with target audiences and enhances product positioning. 

Qualifications & experience 

• Proven experience in global marketing and communications, preferably in the professional services marketplace with experience of marketing programmes focused on a C-suite audience. 

• Proven experience planning and managing integrated marketing campaigns with minimal direction/oversight. 

• Hands-on experience using marketing technology platforms (ideally HubSpot) to build, send, analyse and improve email nurture and demand generation campaigns 

•  Proficiency in using social media advertising tools and analytics platforms. 

• Expertise in crafting engaging content that simplifies technical concepts for diverse marketing channels, including web, email and social (basic video editing skills are desired but not required). 

• Analytics and Looker Studio to meet evolving reporting needs. 

• Marketing support for funding programmes preferred. 

• Experience in selling a service in a B2B experience. 

• Bachelor’s degree is preferred. 

Skills  

• Ability to quickly grasp complex issues and develop marketing tactics to support key objectives 

• Self-directed individual 

• Strong project management skills with proven ability to juggle multiple priorities, projects, campaigns and tasks in a fast-paced and dynamic environment 

• Strong analytical and problem-solving skills with clear examples of using data for measurement, ROI analysis and recommendations 

• Excellent written and verbal communication skills 

• Ability to work in a multi-location, multi-cultural environment 

Closing date: 20th May 2025  

Please note that while we have a closing date for this application, we reserve the right to interview candidates and potentially close the role early should we find a suitable candidate before the closing date.

Help shape the future of reporting for global financial markets

The IFRS Foundation is a public interest, not-for profit organisation that sets corporate reporting standards for the capital markets globally. IFRS Accounting Standards are required for use by more than 140 countries whilst IFRS Sustainability Disclosure Standards are rapidly becoming the global baseline for sustainability disclosures worldwide.

We are a highly diverse and inclusive organisation. Our 350+ staff come from more than 45+ different countries and are united in supporting the mission of the Foundation to bring transparency, accountability and efficiency to capital markets worldwide. With offices in London, Frankfurt, Montreal, Tokyo, Beijing and San Francisco, the Foundation is truly a global standard-setter.