Marketing Manager - IGM

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. 

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

Want to make your mark in a global company, specialising in live events and digital content, connecting professionals with knowledge, ideas and opportunities?  

Got the drive, creativity, copywriting and communication skills to help take a market-leading brand to the next level? 

Want to grow personally and professionally through the training, career development opportunities and employee benefits that Informa offers as a FTSE 100 company? 

If your answer is ‘Yes!’ to each, then your Informa Connect’s flagship Global Finance division is the place for you.  

We're looking for a proactive marketer, with strong creative, copywriting and communication skills, who has the enthusiasm to drive growth of Informa Global Markets' brand visibility, engagement and audience. 

Informa Global Markets (IGM) is the premier global source for independent, unbiased intelligence and insight on the credit, rates and foreign exchange markets. Over decades, IGM has developed a trusted collaboration with the trading community, which relies on our ability to distill the information that matters, providing unique and invaluable market intelligence. Market professionals engage with IGM because they know we are experienced, connected, knowledgeable and informed analysts. We speak the language of the market and maintain market coverage around the clock from offices in New York, London, Singapore, Tokyo, Hong Kong and Shanghai.

The Marketing Manager helps formulate the marketing strategy and manage its execution through a variety of digital channels. You will be taking on responsibility for email marketing, media partnerships, event support and other projects including: 

• Helping planning all aspects of marketing campaigns and devise new strategies to enhance brand messaging, reach and engagement 

• Creating customer focused, consistent messaging and compelling value propositions and keeping digital channels up to date with message, including website and social media  

• Utilising email design best practice and our ‘Tone of Voice’ copywriting principles to create dynamic and regular email campaigns, newsletters and promotions  

• Segmenting our audience for enhanced targeting, messaging and levels of response and effectively building database lists 

• Setting up and managing PPC campaigns 

• Working with media partners and industry associations to maximise our marketing’s reach 

• Producing digital assets and liaising with designers to maximise their visual appeal  

• Overseeing social media schedule and posting regularly to help drive engagement, audience and conversions 

• Track all marketing activities and use analytical tools with tailored reports from such as Eloqua and Google Analytics to help drive better commercial decisions 

• Keeping up to date with current digital trends. And incorporating new ideas and our customer insights into marketing initiatives  

• Supporting sales and communicating with analyst colleagues to ensure a cohesive and successful team-based approach 

Qualifications

What you need to be successful…. 

• Ideally 1-2 years working in a marketing, data intelligence or related industry 

• Excellent copywriting skills and eye for design, with keen attention to detail 

• Competency with Adobe Photoshop, Premier Pro and social media management tools advantageous (but not a requirement) 

• Competency in digital literacy and experience with digital editing and publishing tools (e.g. WordPress, Canva) 

• Strong numeracy and analytical skills with the ability to see and focus on what has the biggest impact on audience growth, revenue and profitability 

• Exceptional organisational and time-management skills, and ability to manage multiple projects at once  

• Willingness to learn and ability to demonstrate creativity with impactful results 

• Great communication skills and ability to work with a diverse range of people 

• Bachelor’s degree is an advantage but may not be essential depending on other experiences 

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. 

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

See how Informa handles your personal data when you apply for a job here.