We’re GenAI.Works: the world’s largest AI community, with over 12 million members worldwide.
Our mission is to help builders, creators, and lifelong learners master the future of AI.
We’re an AI-driven startup creating cutting-edge products across media, education, tools, events, and content. Through our platform, we offer industry-leading courses designed to equip storytellers, technologists, and creatives with the skills to thrive in the AI era.
About the role:At GenAI Works, we build content, communities, and growth engines for the world’s largest generative AI audience. We move fast, we experiment relentlessly, and we operate at the edge of where AI meets real business adoption.
We’re looking for a Performance Marketing Manager to own and scale growth across paid, influencer, and community channels. This role sits at the heart of the business. You’ll collaborate closely with content, product, design, and leadership to drive measurable impact. You’ll also bring a point of view: what’s working, what’s not, and what we should test next.
This is a hands-on role. We’re looking for someone who can build, execute, and optimise.. not just delegate.
Requirements:
- 4–6+ years of performance marketing experience in fast-moving tech or AI startups
- Proven track record of launching and scaling paid and influencer campaigns from scratch
- A growth mindset backed by data: you’re fluent in numbers but don’t drown in dashboards
- Strong grasp of AI technologies and a comfort level with technical audiences
- Experience working across B2B and B2C funnels, with the ability to flex messaging accordingly
- Comfortable working cross-functionally in a company where priorities shift fast
- Bonus: experience using AI tools in your own workflow (e.g. for copy, targeting, iteration, or creative)
Responsibilities:Performance & Paid Growth:
- Plan, launch, and optimise paid campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, X, and more
- Own the full funnel: targeting, creative direction, landing pages, A/B testing, retargeting, attribution
- Track and improve KPIs like CAC, ROAS, CTR, and LTV using tools like GA4, Segment, Mixpanel, and HubSpot
- Scale early wins into sustainable acquisition loops across both B2B and B2C segmentsInfluencer & Community Marketing
- Identify and activate AI creators, micro-influencers, and niche community leads
- Launch and manage influencer campaigns with clear performance metrics (affiliate links, UGC loops, coupon codes)
- Grow our footprint in AI, startup, and developer communities, from Discords to subredditsAI-Driven Marketing Strategy
- Use GenAI tools (OpenAI, Claude, Midjourney, etc.) to ideate, iterate, and accelerate campaign development
- Work with content and product teams to translate complex AI features into clear, compelling value
- Develop marketing narratives around real-world AI use cases, not just features
Leadership & Scaling
- Execute solo at first, then help grow and mentor a small performance/growth team
- Work cross-functionally with product, design, and engineering to align campaigns with product releases
- Help shape our internal growth playbook and contribute to scaling processes
Why Join Us?This role is ideal for someone who wants ownership, pace, and a chance to shape growth from first principles, not inherit someone else’s roadmap.We’re building something ambitious. If you’re excited about AI, growth, and figuring it out live: we’d love to hear from you.