Senior Digital Marketing Executive

The Marketing & PR Team of YMCA Robin Hood Group are recruiting for a Senior Digital Marketing Executive.  We are looking for someone to take ownership of our high volume, multi-channel digital programme. You’ll own planning, delivery and optimisation across paid media, websites, email and analytics.  You’ll manage multiple campaigns and priorities simultaneously, responding to changing needs, and producing clear performance insights for stakeholders. 

The role combines hands-on campaign execution with ownership of key digital channels, including optimisation and learning cycles. You will thrive on breadth and pace with the experience and confidence to drive improvements to how we work in a values-led organisation.

This is your chance to make a real impact: help shape and measure the digital work that drives life-changing opportunities for children, young people and communities across our YMCA. 

Role Highlights

Job Title: Senior Digital Marketing Executive

Location: Split between our Community & Activity Village in Newark & the Malt Cross in Nottingham with 1 day working from home

Salary: £29 - £34k

Hours: 37.5 hours per week with some evening and weekend work to support events when required.

The Role

This is a hands-on role for someone who enjoys combining technical digital marketing expertise with a strong focus on achieving outcomes and results. 

• Lead on planning, delivering and optimising digital marketing campaigns across paid media, email, website and digital platforms, setting clear objectives and outcomes.
• Manage stakeholder communications, keeping the Head of Marketing and colleagues informed on progress and impact.
• To own and ensure all digital marketing activity reflects the YMCA’s brand, values and mission while achieving measurable results.
• Collaborate closely with internal teams and external partners to ensure joined-up marketing campaigns across all channels.
• Use data and insights to drive performance improvements, inform decision-making and measure campaign impact.

About You – Does this sound like you?

• Previous experience delivering multi-channel campaigns (paid social, Google Ads, email, web), supported by strong skills in targeting, optimisation, budgeting, keyword strategy, and campaign reporting.
• You will have a deep knowledge of Meta Ads, Google Ads, GA4, and Tag Manager, including campaign setup, tracking, attribution, and insight generation.
• You can demonstrate your ability in email marketing automation (segmentation, workflows, personalisation), plus experience in SEO (technical, content, on-page) and CRO/UX (A/B testing, user journey optimisation).
• You will be competent in CMS management, landing page builds, site optimisation, analytics setup, UTM conventions, and web accessibility standards (WCAG).
• You will be skilled at managing freelancers, agencies, and internal teams, using project management tools to deliver integrated campaigns on time and on brand.
• As an excellent communicator, you will be a strong copywriter with previous stakeholder communication skills, ensuring campaigns meet brand guidelines, GDPR/PECR requirements, and tone of voice standards.
• With a strategic mindset, you will be able to set KPIs, analyse data into actionable insights, apply a “test and learn” approach, and manage workload effectively in high-volume environments.

What We Value

We’re driven by our core values and we look for these in every member of our team:

• We Seek Out – We’re always looking for ways to do better.
• We Welcome – We include, respect, and support everyone.
• We Inspire – We believe in every person’s potential.
• We Speak Out – We advocate for what’s right.
• We Serve Others – We act with compassion and purpose.

These values are more than just words—they shape how we work, lead, and serve.

 Our North Star

Everything we do is inspired by our ambition that every child and young person we support:

• Builds the relationships that help them discover who they are
• Develops the skills and confidence to shape their own life
• Learns how to connect with and contribute to the world around them

You will play a vital role in achieving this mission.

Our Benefits

We value your commitment and relentless dedication and have crafted a package of health & well-being benefits.  

Here’s some of what you can expect:

• 23 days annual leave (plus bank holidays), increasing to 28 days with service
• Funded training, qualifications & career progression across YMCA services
• Quarterly Campfires – celebrating our impact across the organisation
• Wellbeing package (after passing probation): 24/7 GP access, health/dental cashback, Employment Assistance Programme
• Discounted YMCA childcare & holiday clubs
• £500 refer-a-friend bonus
• Blue Light Card eligibility + 10% discount at YMCA Café and Malt Cross

Diversity & Safer Recruitment

YMCA Robin Hood Group is committed to equal opportunities, promoting diversity, and creating an inclusive culture where all staff can thrive.

Should you require any adjustments to support your full participation in our recruitment process, we would encourage you to share your needs with us so we can support you with your requirements.  Please contact our recruitment team in the first instance.

We follow rigorous safer recruitment processes to ensure the protection of children, young people, and adults at risk. All applicants will be subject to a DBS checks, reference checks, and thorough vetting as part of our commitment to safeguarding.

What Happens Next?

We reserve the right to close the position earlier than advertised if required.

Due to the large number of applications we receive, we will be unable to provide specific feedback on why you may not have been shortlisted.

For an informal conversation before applying, please reach out to our recruitment team who would be delighted to help.