Brand Manager

ROLE TITLE: Brand Manager

LOCATION: 100VE London

ABOUT B&W

Beauty & Wellbeing (B&W) includes some of Unilever’s most exciting categories including Skin Care, Lip Care, Hair Care with power brands like Dove, Vaseline, Sunsilk and Clear. We are also home to our Prestige portfolio of luxury brands such as Dermalogica, Hourglass and Living Proof; and Health & Wellbeing, a carefully crafted collection of Vitamins, Minerals and Supplements brands including Liquid I.V., Nutrafol and OLLY.

JOB PURPOSE

Vaseline is a global Hand & Body leader with a 155-year legacy rooted in healing, trusted worldwide for its effectiveness in moisturizing and protecting skin. Today, the brand is not only a household essential but a cultural icon.

As we accelerate growth and transform Vaseline into a true Masterbrand—expanding into premium spaces, elevating desirability, and leading a social-first shift—the lip category stands as a key pillar of our future. Vaseline is already a global leader in lip care, and we are now focused on redefining the category through innovations, social-relevant mixes, and platform-native storytelling.

This role sits at the heart of that ambition, shaping the next chapter of Vaseline Lip and driving impact across innovation, social, and culture.

ROLE & RESPONSIBILITIES

• Support and lead global innovation projects with cross-functional teams, ensuring seamless OTIF delivery
• Develop social-relevant, culturally informed and highly desirable beauty mixes to premiumise the brand
• Lead end-to-end innovation development—from early concepts to full product mixes
• Support and lead global campaign creation with agencies, creators, media partners, and markets
• Drive Vaseline’s social-first transformation using social insights, platform trends, and creator culture
• Manage agencies and partners to deliver best-in-class assets (KVs, packs, mock-ups, TVCs, digital and social campaigns, 7OAs, etc.)
• Support the preparation of presentations and meetings for the B&W Leadership team

What You’ll Lead & How You’ll Show Up

• You’re a culture seeker; you stay on top of trends, platforms, creators, and category shifts—bringing fresh thinking and new ideas that elevate mixes and communication
• You’re a crafter; you’ll lead global lip innovation launches, crafting strong proposition with sharp insights, and help deliver mixes that excite consumers and drive growth in both emerging and established markets
• You’re a strategy thinker; you’ll help shape global lip communication for social platforms—turning consumer, competitive, and cultural insights into disruptive propositions and social-first assets alongside your Senior Brand Manager.
• You’re a dot connector; you’ll partner closely with key markets, aligning strategies to Vaseline lip priorities, championing 12Q plans, and helping identify opportunities to unlock brand growth
• You love to win, and have fun doing it; you bring positivity, curiosity, and a can-do mindset. You act fast, collaborate openly, and enjoy the journey as much as the results
• You’re a storyteller; you craft clear, compelling narratives that inspire belief—convincing teams, markets, and leaders to support and scale your work
• You’re a changemaker; you challenge norms and balance short-term delivery with long-term brand-building ambition

ALL ABOUT YOU

• Bachelor’s degree in business or marketing, with experience in product and communication development.
• Prior beauty category experience would be an advantage.
• Proactive, collaborative mindset with strong ownership and a “can-do” attitude.
• Ability to work in a fast-paced environment with complex project networks.
• Strong project management and strategic thinking, with cross-functional leadership experience.
• Experience with innovation and communication development (briefs, concepts, business cases).
• Global mindset and ability to position brand and innovation across geographies.
• Excellent influencing, presentation, and communication skills.
• A self-starter who pushes for excellence and high-quality output.
• Strong interpersonal skills and ability to work harmoniously with teams, agencies, and markets.
• Familiarity with digital marketing, social platforms, and creator ecosystems.
• Strong aesthetic sense and craftsmanship, with attention to detail.
• Consumer, trend, and culture curiosity—able to turn insights into action.
• Solid financial and business acumen with the ability to derive insights from data.
• Positive, accountable, and rigorous mindset.
• Entrepreneurial spirit with the ability to challenge the status quo and unlock growth.

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).