Marketing Communications Manager

Russell Bedford International is a global network of independent firms of accountants, auditors, tax advisers and business consultants. Ranked as one of the world's top accounting networks, Russell Bedford is represented by some 1000 partners, 10000 staff and 370 offices in over 100 countries worldwide. The Central Office is based at the premises of its London member firm, near St. Paul’s Cathedral in London.

The network is currently serviced by a CEO, Head of Operations, Director of Professional Standards, Associate Director of Network Engagement, Marketing and Relations Assistant, Coordinator for Latin America, Administrator and intern students. The office additionally engages external support from marketing consultants, designers and IT developers.

About this role:

Russell Bedford International is seeking an experienced full-time Marketing and Communications Manager who will be responsible for implementing the network’s marketing strategy & plan, along with supporting members around the world so that they can get the most from their membership.

This role will support the network’s development activity and member retention, managing all marketing activity from web management to social media and Public Relations.

In this role, you will work collaboratively with the CEO and central office team to deliver on the goals of the organisation and directly, and jointly, manage the network’s Marketing & Relations Assistant, together with the Associate Director of Network Engagement. Whilst your main areas of focus will be internal and external marketing and communications, you may be required to provide support in all areas of the organisation as they arise, particularly during busy periods.

The ideal candidate will have a background in marketing in the professional services industry, with appropriate qualification and evidence of successful campaigns, building the profile of a brand, with excellent communication skills, both verbally and written. The candidate should be able to work independently and meet deadlines while maintaining a high level of accuracy and attention to detail, along with demonstrating excellent teamwork and ability to build relationships within, and externally to, the network. Ideally the candidate would have some experience in developing marketing strategy & plans and managing a budget, which would allow the candidate to operate in a more strategic marketing role.

The role will be predominantly remote and is offered on a full-time basis. The successful candidate will, however, be required to attend the office one day per week (typically every Wednesday), and potentially more during the initial training period or specific busy occasions. Good access to London (St. Paul’s) is therefore a requirement.

There will also be a requirement for some international travel, attending conferences, once or twice a year.

Marketing & Communications Manager:

Marketing Strategy and Budgeting
Working with the Head of Operations to:

• Devise and implement the marketing strategy and plan in line with the goals and objectives of the network
• Manage the annual budget of marketing expenditure to ensure value from activities and investments.
  Content, Resources and Publications
• Proactively sourcing content, working with members to ensure regular insight articles and communications are up to date, whilst also ensuring the network’s two main publications (Business World and Network News) are produced with appropriate, relevant and exciting material
• Ensuring all social media platforms are regularly populated with items about the network and the wider profession
• Producing and finalising all press releases and distributing effectively through various channels
• Reviewing and distributing all global updates and regular bulletins
• Maximising opportunities to demonstrate thought leadership and to promote the network’s expertise and specialisms
• Facilitating webinars throughout the year and proactively looking for additional sessions and resources, adding value to members
• Support members of the central team with their requirements for brochures, publications videos and other marketing material as required
• Management of the annually produced Country Key Features Guides.
  

Conferences / Events

• Assisting in all conferences and meetings with marketing and promotional material, pre, during and post events
• Supporting the Associate Director of Network Engagement as required.

Member Assistance and Brand Development

• Ensuring members are compliant with branding guidelines
• Encouraging members to be more proactive with marketing and promotion of their affiliation to the network
• Providing guidance to members as required
• Assisting with business development opportunities for members
• Centres of Excellence
• Liaising with Group leaders of each Centre, ensuring they maintain momentum and engagement
• Encouraging more involvement and facilitating meetings
• Public Website, CRM and Members-only Intranet
• Continual review of public website, to ensure constant regular and relevant material
• Management and maintenance of members-only intranet, ensuring member resources are kept up to date.
  
• People management
• Being responsible, alongside the Associate Director for Network Engagement, for the professional development of the Marketing and Relations Assistant, providing guidance and direction as needed
• Managing the workload of the Marketing and Relations Assistant, reviewing and approving all internal and external communications produced prior to distribution
• As required, assisting with the management of any interns working with the network.