Marketing Executive

Through education, people can transform their lives and reach career goals. learndirect has been empowering individuals to reach the height of their potential for many years, with a forward-thinking digital approach.

As the UK’s leading online learning provider, we have helped millions of learners gain qualifications that have led to exciting careers. Our work is to empower, inspire, and transform lives through flexible education made accessible to all.

From Access to Higher Education Diplomas and GCSEs to animal courses and accredited dental nursing qualifications, we offer education to individuals from all backgrounds and at any stage of their life and career.

Through partnerships with industry-leading providers in multiple sectors, learndirect has helped more than 4.5 million learners get the qualifications they need. With rapid expansion well underway, you could become a part of the online solution to educational needs.

Job Purpose:

As an Email & Automation Executive, you will support the delivery of learndirect Digital Groups email and SMS campaigns, automated workflows, and performance reporting using HubSpot.

This role is essential in executing our marketing strategy, ensuring timely, relevant, and personalised communications that drive engagement and business growth. You will collaborate with the wider business to optimise customer journeys and campaign effectiveness through data-driven insights and automation.

This role will be based in our Bournemouth, Dorset office.

Key Responsibilities and Accountabilities:

• Build and manage marketing email and SMS campaigns using HubSpot, ensuring timely and accurate delivery.
• Create and maintain automated email workflows for onboarding, re-engagement, and lead nurturing.
• Segment audiences based on behavioural and demographic data to improve targeting and personalisation.
• Optimise campaign performance through A/B testing, performance tracking, and continuous improvement.
• Generate reports and dashboards using HubSpot analytics to measure performance.
• Maintain data accuracy and hygiene within HubSpot, ensuring GDPR compliance.
• Stay informed about new HubSpot features and best practices and support the team in applying them to enhance operations.
• Assist in managing the email marketing calendar and coordinating timelines with the marketing team.
• Support the Digital Transformation & Automation Lead to assess systems and implement AI and automation solutions that drive efficiency and tech-enabled improvements across departments

What we are looking for in you –

Essential:

• Experience using HubSpot or a similar marketing automation platform.
• Basic understanding of email marketing, SMS campaigns, and performance metrics.
• Comfortable working with data and generating actionable insights.
• Detail-oriented, organised, and capable of managing multiple tasks and deadlines effectively.
• Excellent communication skills, both written and verbal, with the ability to craft engaging and relevant content.
• Collaborative team player with the ability to work cross-functionally and provide guidance on HubSpot best practices.

Desirable:

• Degree in Marketing, Digital Marketing, or a related field.
• HubSpot certifications or formal training.
• Experience with SMS marketing platforms.
• Familiarity with GDPR and data protection best practices.

Why work with Us?

• Complete a funded course of your choice after your probation period
• Excellent holiday allowance plus bank holidays – to include one extra day’s holiday for your birthday / appreciation day  
• £50 Amazon thank you Voucher for your birthday
• Company pension scheme 
• Refer a friend scheme 
• Inclusive culture and positive working environment
• Staff social events

The salary range for this role will depend on experience between £25,000 to £30,000 per annum.

We are an equal opportunity employer, always looking for the right talent based on merit for every position. learndirect believes passionately in including all employees equally in the learndirect culture and mission. We actively encourage diversity of thought and champion our talented individuals.

Proposition: Empowering people to reach their potential

Our Mission: Removing barriers (time, tech, cost) to enable a ‘learning lifestyle’.

Our Vision: To create the modern approach to learning

Our Values: Working with PACE we strive to be:

Passionate “We show pride, enthusiasm, and dedication in everything that we do, for our learners, our customers, ourselves, and each other”.

Agile “We positively embrace and respond quickly to change through a flexible, proactive workforce that seizes opportunities”.

Courageous “We challenge the norm, creating continuous business improvement and opportunities through entrepreneurial thinking balanced with a sound commercial approach”.

Empowering “We trust and inspire people to do their best and believe in themselves. We are open to a diversity of ideas, approaches, and points of view”.