Performance Marketing Manager

At SimplyCook, we’re on a mission to bring joy back to mealtimes by helping busy people cook delicious, flavour-packed meals at home – without the hassle. Backed by Nestlé and loved by hundreds of thousands of home cooks across the UK, we're scaling fast and looking for exceptional talent to help us grow.

The Role
We’re looking for an ambitious and data-driven Performance Marketing Manager to join our marketing team. Reporting to the Head of Marketing, you’ll play a key role in shaping and executing our customer acquisition strategy across digital channels. You’ll manage day-to-day campaign performance, continuously optimise for efficiency and growth, and work collaboratively across the business to drive SimplyCook’s mission forward.

• Lead the planning, execution and optimisation of paid acquisition channels including Paid Social, Search, Display, and Conversion Rate Optimisation (CRO).

• Own channel performance and hit key KPIs including CPA (Cost per Acquisition), CTR (Click-Through Rate), CVR (Conversion Rate), ROAS (Return on Ad Spend) and monthly subscriber targets.

• Manage acquisition budgets, ensuring accurate pacing and ROI across all paid channels.

• Work closely with agencies and internal stakeholders to ensure campaign consistency, creative excellence and performance tracking.

• Build a strong understanding of customer behaviour, with the ability to leverage research, data, and insights to inform campaign strategy and optimise the user journey.

• Develop and test new growth channels, campaign formats, and audience strategies.

• Collaborate with the Head of Marketing, Creative Content Manager and wider team to align messaging and ensure a consistent customer experience.

• Leverage performance data and analytics tools to inform strategy and reporting.

• Build strong working relationships with our agency partners and Nestlé stakeholders to maximise collaboration and innovation.

• 3+ years’ experience in a performance or digital marketing role, ideally in a fast-paced, subscription-based or D2C business.

• Proven success in managing Paid Social, Google Ads/Search, and CRO.

• Experience working with agencies and managing cross-functional campaigns.

• Experience in sourcing and collaborating with influencers and content creators to develop compelling, brand-aligned campaigns that drive engagement and acquisition.

• Highly analytical mindset – confident working with Excel/Google Sheets and analysing campaign data to inform decisions.

• Experience using tools like Google Analytics, and ad platforms (Meta Ads Manager, Google Ads, etc).

• Comfortable working in a fast-paced, test-and-learn environment.

• A natural problem-solver with strong attention to detail and organisational skills.

• Excellent communication skills and a collaborative approach to team and stakeholder management.
  
  

Nice to have

• Experience running campaigns on emerging platforms such as TikTok, and/or managing offline media channels (e.g. TV, print, OOH).

• Solid understanding of subscription-based models and/or experience in FMCG/CPG marketing.

• Hands-on expertise in Conversion Rate Optimisation (CRO) – including A/B testing, funnel analysis, and landing page optimisation to boost on-site performance.

• Familiarity with SEO best practices and how organic strategy complements paid performance efforts.

Here’s what you can look forward to as part of the SimplyCook team:

• Free SimplyCook Subscription – Enjoy a completely free subscription to our recipe kits. You can also grab kits from our office bookcase to take home anytime.
• Hybrid working – 1 day working from our beautiful Wandsworth office
• 35 Days’ Holiday – You’ll get 35 days of holiday a year (including bank holidays), giving you plenty of time to rest and recharge.
• Great Office Perks – Free meals and snacks, a dog-friendly workspace, fresh herbs to take home, free parking, and access to a gym—all in our vibrant office space in London.
• Help Taste in the Kitchen – Get involved in weekly food tastings, contribute feedback, and try out delicious new recipes before anyone else.
• Summer Hours – From June to August, we finish early on Fridays (3 PM) so you can make the most of summer.
• Cycle to Work Scheme – Save money and stay active with our salary-sacrifice scheme for bikes and equipment.
• Enhanced Parental Leave – We support growing families with enhanced parental leave, because life's biggest moments matter.

At SimplyCook we want to get Britain cooking! Despite our nation’s love of food, constant cooking shows on TV and a few too many celebrity chefs, most of us only have 6 meals or less in our repertoire. We want to change that by making cooking a simple and hassle free process without meaning bland and boring!

We want to achieve 3 things:

- We love flavour – we want your dinners to taste amazing.

- We want to save you money – our short shopping lists mean you don’t have to spend on 20 ingredients to cook a tasty new recipe and our meals work out between £2 and £6 per person in total.

- We want you to be in control – you can use our kits when you want, our recipes take around 20mins, and the items you have to add are easily accessible.

SimplyCook boxes contains 4 easy to follow recipes and 4 ingredient kits. Each kit is designed to provide perfect taste containing ingredient blends devised by professional chefs.